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Resource Author Francisco R. Higueras
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Most consumers look to anti aging cosmetics with the hope of them actually looking better in the mirror.  What most of them find out however is that wrinkle creams do not work instantly and that without continued, and prolonged use, very few creams and serums will actually translate to younger looking skin within the mirror.  While most wrinkle creams will reduce wrinkles and improve the skin, it may take longer than expected to show the level of results that consumers desire.  The author examines consumers expectations of wrinkle creams, and how they can approach wrinkle treatment differently to achieve visible results. 

A lot of people think hairdressers only want to do their thing. But from this side of the chair, I see how clients can really help by being more active and present in the procedure.

Consider these 5 “Do” ideas to get your best service from your stylist:

Buy a metal eyelash curler and when your lashes are dry, heat the curler slightly by lying it a few inches from a hair dryer that is also lying down. It only takes about a minute. Check to make sure the curler is not too hot before you curl the lases as you normally would. Look at the long lasting curls you now have with all these new lashes!

5. Do pay attention. If she isn't getting the top short enough, say something now. It's better to catch it early, rather than at the end of the cut. A confident stylist will welcome the direction.

Here are a couple of “Don't” things to think about:

1. Don't be in a rush to get a style change the first visit. Take one or two appointments to develop trust. Then go for it.

2. Don't be late. Respect the relationship. How would you feel about doing business with someone who is often late and who hates spending money on extras? Keep the relationship clean and mutually supportive and you will get the most out of the service.

All that is left is for consumers to change their expectations.  Give a high quality product the time to work, do not just rush treatment within two weeks or whatever the refund policy time frame is.  Take the time to use a product or system of products for a period of 60-90 days.  Only after using the same product for that length of time will consumers begin to actually see the improvement within the skin.  Sure these creams and serums start to work much faster, but significant improvement takes a while and consumers need to allow the products to achieve the results that they desire

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